How Do Consumers Move in a Store?

Before you sign-off on that cold-box reset or before you set a new store, consider these new stats from a study in grocery stores.Researchers at Sorenson Associates, a consultancy to the supermarket industry in Oregon, found that consumers overwhelming prefer to shop in a counter-clockwise direction around the account. Even in accounts that position their doors on the left side of the store (a common practice which is supposed to keep consumers in the store longer), the consumer will pass