How Boston Expects to Pull a Rabbit Out of the Hat in ’22

Dear Client:  Despite an uneven end to 2021 (with fourth quarter depletions up 15%, but shipments down 25%) and a rocky start to 2022 (as YTD depletions to early February are down 9% and shipments down 26%), Boston Beer still expects to grow shipments and depletions 4% to 10% this year. That said, it’s no big surprise that Boston brass spent much of yesterday's earnings call explaining what happened/is happening, and how they expect to pull a rabbit out of