How Beer Can Get Back to Growth

Dear Client:IWSR's U.S. president, Brandy Rand, presented some interesting insights about the consumer trends behind America's beer declines. She spoke at our Beer Summit in Palm Beach this week.If you aren't familiar with IWSR, the company tracks more than 150 countries' total beverage alcohol consumption.As we've reported before, the U.S. alc market is forecast to decline by 37 million nine-liter cases between 2017-2021. Much of that is due to beer, which the company forecasts will have seen an 8.4 million