How Atomic Brands Gets the Most out of its Beer Houses

Dear Client: BBD readers know all about the timely theme of RTD brands moving from wine and spirits houses to traditional beer wholesalers.  It’s a move we’ve seen from Happy Dad to High Noon and beyond. Another hot brand employing the strategy is top-ranked spirits RTD, Monaco Cocktails, which this year has inched up to close to national coverage, having added Hawaii with Reyes late last year. We caught up with Chief Commercial Officer at Atomic, Mark Treichel, who says