Hot Take on MillerCoors Recent Marketing Moves

Dear Client: Dan Fox fancies himself as "a real ad guy" and "a real beer guy." Rightfully so, Dan notched up 30 years with the Chicago ad agency FCB and served as the head honcho in their account with Coors (he is said to have coined the "Frost-Brewed" slogan for Coors Light). Dan is no longer in the ad business but he's still in tune with advertising in the beer industry and writes about it frequently in his blog "Hey