Beer Business Daily – beer industry news and numbers

Hold The Presses! Gambrinus Delaying Increase

Gambrinus reps were burning up the phones yesterday to tell Corona distributors that Corona brand family price increase will not go into effect until January 1, 2004 (not Nov. 1). Some distributors had already hit the streets, and are scrambling now to revise price letters. No word yet on whether the amount of the price increase will change. One source indicates that the importers would rather have a more modest increase.Why the revision? Grupo Modelo agreed to discount the amount

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