Hispanics still rule the beer industry, according to a report from ACNielsen's Nick Lake. Not only are Hispanics the largest ethnic minority in the US, they are the fastest growing, adding one person every 30 seconds. Sourcing data from Hispanic supermarkets, Nick found that the beer category is growing faster among Hispanic consumers compared to non-Hispanics - although the growth gap has narrowed. Hispanic consumers are much more likely to drink imports, especially Mexican imports than non-Hispanics, but tend to
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