Beer Business Daily – beer industry news and numbers

High Share and Low Share Strategies for Success in Accounts

I recently read an article in the newspaper about two distributors in Florida. The newspaper interviewed several retail accounts who said that X distributor was great because they serviced their store better, while Y distributor was lousy because they only delivered once a week. X distributor has a 60 share, while Y distributor has a 40. So you can see why one distributor can service better than the other. But accounts don't understand the economics of distribution and why higher

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels