High End Beer Underdeveloped

Yes, that's the message from the panel discussion Sunday at the NBWA convention, moderated by Tom Fox at CM Profit Group (the CM stands for "category management").The fact remains that most of the profit growth in the beer industry continues to be sourced from imports and specialty/craft, and yet retailers are not fully aware of the potential from this segment. In fact, most retailers under-represent import/specialty in their coolers, and it is hurting their (and the distributors who carry those