Beer Business Daily – beer industry news and numbers

Here Comes Michelob Ultra Zero

Dear Client:  Anheuser-Busch will debut a non-alc version of its juggernaut, Mich Ultra, to hit in early 2025.  Michelob Ultra Zero will hit in January in 12-pack 12 oz. cans. In March, 6-pack 12 oz. bottles will hit, "wherever Michelob ULTRA is sold." It’s line priced with the alcoholic version.  The key selling point: It's got half the calories and carbs of "leading non-alc competitors." Mich Ultra Zero has just 29 calories.   The news was teased toward the end of

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