Hemp Comes to a Head in Washington

Dear Client:  If the annual Beer Institute meeting last year was laser-focused on the (still) forthcoming Dietary Guidelines update, this year the org’s brass has turned its attention to the intoxicating hemp-derived edibles/drinks market and ensuring a “level playing field” for beer to compete with the nascent category.  BI president and CEO Brian Crawford came armed with new consumer data at the org’s meeting and hill climb in D.C. yesterday. The group commissioned Morning Consult to survey over 2,100 LDA