HeinekenUSA/Femsa?

"We had a good performance in a challenging year," began Rene Graafland, a director of Heineken at an analyst junket in New York on Thursday. HUSA depletions in 2003 were up 2.3% while the import segment was up 1.9%. Northeast (37% of HUSA's volume) depletions were down 3.5%. So HUSA's strategy is to push their "brands where they are underrepresented," said Rene, like the West and the convenience channel. So far it's working, with the the West up 10% while