Heineken USA to Restructure Sales Organization

We had heard rumbings of this over the last few weeks but we waited to speak to Heineken USA senior vp Don Blaustein this morning. HUSA told distributors that it is making changes to its sales structure, with changes starting now and final positions finalized in March or April.Don told BBD that HUSA is "fundamentally going to build on what was a very good sales structure, particularly over the last two years, and take it from good to great." HUSA