Heineken USA Post Lower First Half Volumes

Beer Business DailyAugust 27, 2008Heineken Posts Lower U.S. VolumesTough times for Heineken NV in the important U.S. market. For the first half of 2008, Heineken USA volumes were down 2.4%, and down 5.8% if you take out the Mexican Femsa portfolio. Heineken says the drop is partly due to cycling tough comparisons, with the rollout last year of Heineken Premium Light cans and the DraughtKeg, plus a reduction of distributor inventories this year. Brand Heineken is down 3.5% due to