Heineken NV Chief on Why Dos Equis and Tecate Aren’t Corona and Modelo

Dear Client: Last week, Heineken presented at the Deutsche Bank Global Consumer Conference, where CEO Jean-François van Boxmeer answered some tough questions on the U.S. One participant asked bluntly why Tecate and Dos Equis "haven't had the same success as Constellation's Mexican beer portfolio" in the U.S. Jean-François van Boxmeer answered that they are " clearly not satisfied" with that "area of underperformance." "We had enjoyed double-digit growth with our Mexican portfolio so far 'til last year, or the year