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Heineken Looking at Greener Pastures

Dear Client: "We work in the most amazing beer industry in the world,” said Heineken USA chief Dolf van den Brink, capping off their National Distributor Sales Meeting at the historic Saenger Theater in New Orleans. [It was the first distributor meeting for new chief sales guy Ray Faust, the second for marketing guy Nuno Teles]. And like the Saenger, which has been in remodel mode since Katrina, Heineken USA seemed to have more energy this year as both Heineken

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