Heineken Debuts Carol Karaoke

December 11, 2013Dear Client: It seems the day of just making TV ads and putting them on TV are on the wane. Increasingly, it seems the best beer ads build on a theme and stick to that theme. Think "Most Interesting Man" or "Find your Beach." Heineken USA last year and again this year have taken that element of a theme and included real life consumer interaction in it. Last year they introduced Departure Roulette, which started out as an