Heineken: Back in Black

February 8, 2013Dear Client:Heineken is back in black for the first time in five years, with 32 states showing growth in 2012. So said svp sales Scott Blazek kicking off the high energy Heineken USA National Distributor Conference in Phoenix yesterday, (where your editor donned wooden clogs and a green-hat-with-feather disguise). Heineken USA redressed a concrete convention hall to resemble a hip night club complete with singers, dancers, and the requisite green lasers and smoke. The meeting had the production