Heineken at the Half

Dear Client:Heineken reported its half-year earnings the wee hours of the morning today. Heineken USA volume decreased slightly with depletions and shipments in line.BRAND HEINEKEN UP. Three of their four core brands - Dos Equis, Tecate, Strongbow, -- saw their volumes in the red at the halfway point, but their largest brand, Brand Heineken, continues to stay in the green, up low single-digits, benefitting from the recent Credentials campaign as well as the soccer platform: The brand is up 1.7%