Dear Client:Heineken USA today announced a landmark, long-term partnership agreement to become the Official Beer of Major League Soccer, to start in January 2015. MLS will serve as a seamless counterpart to Heineken's global soccer initiatives, including sponsorship of the UEFA Champions League (UCL). Heineken will further complement their soccer properties with individual MLS club deals to be announced in the coming weeks. During NBWA, Heineken USA chief Dolf Van den Brink and new chief sales officer Ray Faust told
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE