Heineken 0.0 and Superhero Team Up for Super Bowl Spot

Dear Client: We now know of at least three beer companies running a national ad on the stage of all stages next month, the Super Bowl.  There’s Anheuser-Busch, of course; Molson Coors (as detailed yesterday); and now, Heineken. For Heineken, it will mark the company’s first-ever national Super Bowl spot, and they’ll use the ad time to do another “first”: highlight a non-alc beer brand in a 30-second spot during the Big Game. That’s right, Heineken is sending Heineken 0.0