Heat on Alcohol Energy Drinks in Cali, Michigan

Dear Client: As reported last week (see BBD 03/30/2010), several states including California, Michigan, and New York are looking at either regulation or enacting laws that will either change the labeling, take the caffeinated goodness out of, and/or completely ban sales of alcohol energy drinks like Joose and Four Loko, which are on fire at retail. Meanwhile, the industry waits for the FDA to render an opinion on whether these products are safe. The controversy has heated up this week