Beer Business Daily – beer industry news and numbers

Has Bud Light Peaked?

On a fateful Super Bowl Sunday in 1987, A-B put an ugly bull terrier on the tube and called him Spuds MacKenzie. Bud Light has been on fire ever since. It has almost tripled in sales over the last ten years, and has experienced more consecutive years of double digit growth-not than any other beer brand-but than any consumer good in any category! Many people consider it the most successful product launch in consumer goods history.In the US alone, Bud

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