Hard MTN Dew Pulls Vegas Wedding Stunt

Dear Client: Boston and Blue Cloud are stepping somewhat gingerly into new markets for Hard MTN Dew, as legal red tape has apparently slowed their roll. Recall, Boston Beer brass noted on their latest conference call that “the brand rollout has been delayed in certain states due to a slower than expected regulatory process.” But in Vegas, where the brand has launched in recent weeks (despite a bit of to do [see BBD 08-05-2022]), promos are full speed ahead. They’ve