Beer Business Daily – beer industry news and numbers

Hard MTN Dew Off to Fast Start, Already 0.13 Share of Beer in Latest IRI Week

Dear Client: Here's some news that might blow your mind, just a hair.  In the latest one-week period to March 27, in IRI, the Hard MTN Dew Zero brand family is already 0.13 dollar share of beer (to more than $1 million in dollar sales), in total U.S. multi-outlet and convenience. That's with a small CWD read (a measure of distribution) of just 3.56. Recall, the product is only in three states so far (Florida, Tennessee and Iowa), having only

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