Happy Dad on Distribs, New Lemonade, C-Stores

Dear Client: Happy Dad Hard Seltzer co-founder and CEO Sam Shahidi visited BBD's San Antonio studio last week ahead of a distributor blitz in Austin, and we recorded a segment on Beernet Radio. The conversation ranged from the brutal operational realities of switching 11 states from RNDC and Breakthru to beer distributors, to a new 10% ABV lemonade play, to why the company just hired its first chief sales officer after four and a half years of Sam wearing three