Happy Dad Moving to Beer Network; Eyes 5 Million Cases

Dear Client: In a crowded market segment where many hard seltzer brands have lost their fizz, Happy Dad Seltzer is making waves by deepening its market penetration and shifting from wine and spirits houses to a network of beer distributors, many but not all A-B houses. Happy Dad Co-founder and CEO Sam Shahidi detailed the company’s ambitions and strategy in a recent marathon interview on Beernet Radio.  “What we are is…we’re like Smart Water,” Sam said. “We’re a premium seltzer.