Grolsch Valuations Explored

Lots of response to our Truth Squad query about what value is fair for the Grolsch brand, which is being transformed into the A-B system. The consensus value: 3 to 4 times trailing year's gross profits, which comes out to about $12 to $16 per case.There are some exceptions. A-B wants to get the brands for 1 times gross in California. Grolsch is trading in Texas for 4.5 times gross. Obviously, A-B wants values to be low while current Grolsch