Grokking The Young Beer Drinker

Dear Client:The final panel of Tamarron Consulting's SCOL conference last week covered a lot of different possible future scenarios, but one player the panel called up over and over again was - you guessed it Gertrude -- the Millennial consumer. Yes, you know them -- or at least you think you do -- you love them (maybe) -- and you cannot live without them (if you know what's good for you): Those pesky Millennials. Millennials popped up a lot in