Grokking the MillerCoors Agreement

BBD hit the phone lines yesterday and spoke with several industry attorneys, consultants, distributors, and distributor advocates yesterday to get a better picture of what the new MillerCoors distributor agreement means to distributors and others in the beer business.There's no doubt: the agreement has some strong language that gives MillerCoors more leverage than either of their previous agreements, particularly when it comes to distributor consolidation. As one industry attorney wryly put it, "It's not the worst beverage supplier agreement I've