Grokking the Busch Light Phenom

Dear Client: Whew!  Wow! I didn't expect the amount of feedback on our story about how Busch Latte is en fuego and everybody seems to know why (because it ain't pricing -- trust me, we always check that first).   Yes, it turns out that EVERYBODY and their cousins have theories -- even and especially blue-silver distributors:  "Could it be that we haven’t had ANY Keystone Light or Ice in 3-4 weeks?  OOS on Icehouse, Highlife, others as well.....  We can’t