Grokking Imported Beer Demographics

Dear Client:As has been duly noted, some imports have suffered the most at the hand of the recession, at least where beer is concerned. This is largely due to changing demographics and shifting income in American households. In his panel at the NBWA Convention, Benj Steinman of Beer Marketer's Insights pointed out that imports were the growth engine in the US over the past decades and more than doubled between 1997 and 2006. They gained 7 share points in that