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Grokking Hybrid Systems

Dear Client: In several recent issues, (the latest being BBD 07-23-2013 ) we've been discussing the possibilities, hangups, benefits, and issues with putting beer and soft drinks on the same trucks. Nobody denies it's a no brainer in more rural areas. The fact of the matter is that beer and soft drinks move at different velocities and in highly concentrated metro areas, so putting them on on the same trucks doesn't generate many synergies in delivery, as you still have

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