Grokking Bud Light Golden Wheat

Dear Client:Bud Light Golden Wheat got a big awareness boost over the weekend as A-B bought up all of the national ad time on NBC's Saturday Night Live, the first time SNL has done this. In addition to ads, the program featured "Backstage with Bud Light Golden Wheat," a series of never-before-aired clips from SNL throughout the years, and highlights from live SNL viewing parties. Our take: BBD watched the program and noted that while SNL just isn't as funny