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Grokking Better Beers With Jim Koch

In our ongoing coverage of the craft brewing industry blowing through the tipping points in each channel, today we turn our gaze to the largest of the craft brewers, Boston Beer Co., and in particular to one of the pioneers in the category, founder Jim Koch. Jim famously told CNN a few years ago: "One of the best things in the world that you can do is something that your parents think is completely stupid and asinine. Then be really

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