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Grokking A-B’s Wholesaler Strategy

Dear Client: So I spoke with a few distributors today about A-B's video conference call earlier this week, where they prominently featured their Wholesaler Panel. As one wholesaler said, there was a lot of "clapping and self-congratulation" on what they've achieved so far together, which is to be expected, but there were also a few nuggets which seem to point where A-B is going with respect to its wholesaler network strategy. Let's start at the beginning. A-B announced during this

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