Dear Client: We asked you to give us your opinions on the strategies that A-B and MillerCoors have employed to go to market with new brands. And we got lots of responses. But we were cautioned by MC not to draw too many conclusions as there hasn't been enough time to ascertain their success. That's fair enough.So let us investigate A-B's mega-brand strategy, which was truly started in 2008. As you know, A-B has been more willing to line extend
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