Greg Owsley on Life After the Tipping Point for Craft

Dear Client:It's been a long, long time since BBD has had a guest column. So with high gas prices and Tropical Storm Arthur looming over the July 4 holiday, we're keeping things light and provocative with some words from former New Belgium branding vet Greg Owsley. His most recent branding/strategy venture, The Storied Brand, boasts clients from A-B to Stumptown Coffee Roasters, to "the 2016 Governor of ___ (sorry, can't say yet)." He was New Belgium's chief storyteller from 30,000