Graham on Why Global is Better

SABMiller chairman Graham Mackay executed his usual flawless dry delivery of his take on the global beer business. If you had to distill it down to one sentence: you create value by building local brands in local markets, while also delivering global brands that have perceived premium value.Graham, with his hot potato-in-mouth South African brogue and matter-of-fact manner, told US distributors that global consolidation actually matters to them, as it effects what goes on in local markets. Why? First, because