Good Boy Vodka Eyeing up to 2 Million Cases, Moving from SGWS to More Beer Houses

Dear Client:  It’s the age of RTDs. And while we’ve been writing fervently about the success of brands like BeatBox, Surfside, Sun Cruiser, and more, there’s another brand that seems to be hitting a swift updraft – Good Boy.  Good Boy Vodka CEO Alex Pratt told BBD this week that the company hit the 1 million case mark in July. Based on how things are tracking, and with a “huge” second half ahead, “we’re confident we’ll close the year between