Good/Bad News: Drinking Outlet Ranks Are Up But Beer is Down

Dear Client:  Heading into the thick of summer selling season, Nielsen IQ has released some of the results of its On-Premise Report showing, overwhelmingly, that the number of on-premise outlets saw YOY growth between March 2023 and March 2024.  Indeed, the number of overall on-premise outlets in the U.S. saw 1.4% growth, with eating establishments up 1.6% and drinking outlets up 0.9% over the frame.  The crew at NIQ saw strong on-premise visitation in May, with 39% of consumers reporting