Go Time for Miller Chill

Miller Chill was the most successful malt beverage product launch of 2007. But given its seasonality, it has cooled significantly since last summer, sitting at about half its supermarket share today compared to its 52 week average, according to IRI. Miller is now preparing for its summer kickoff meetings with distibs for Miller Chill. But, awkwardly, in a few mature Chill markets Miller is helping to pay to clear out close-dated product. That's the right thing to do, particularly if