Go On, Take the Money and Run: Lester Projects $70 Billion STR Market for Beer in 2024

Dear Client:  The NBWA’s Lester Jones and Fintech’s Eric Kiser delivered heaping helpings worth of sales-to-retailer data to viewers in a mid-year update presentation hosted by the respective organizations yesterday, and we come bearing some of the highlights. The presentation, titled “It’s All About the Dollars,” as you might imagine, put value front and center in a nod to the reality that while beer volume is on the decline, beer dollars are on the rise.  “You got to take what