Beer Business Daily – beer industry news and numbers

Get Me the Brewmaster….I need a Light Beer

You've got a popular beer brand that is beloved by many in the marketplace, but it has matured somewhat. Sales have leveled off and may be even declining. The bloom is off the rose. The shine is off the brass. The kilt is off the Scotsman..you get the picture. What are you going to do? Who you gonna call?Forget ghostbusters. These days, brewers are calling up their brewmasters and ordering up a low calorie version of the beer, preferably with

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