Garage Beer’s Not So Secret Sauce: 500 Million Pairs of Captive Eyeballs

Dear Client: Garage Beer started as a craft lager offering that did well in the Midwest. But investor and entrepreneur Andy Sauer saw much more potential for it.  He purchased the brand from Braxton Brewing in 2023. In about the last 1.5 years, with just two offerings – Light, and Lime -- he’s set Garage Beer on a national trajectory, bringing on major fire power like Travis and Jason Kelce, as well as beverage industry heavyweights, like former Unilever GM