Game On

It's that time of year again: the first selling holiday of the new year, the Super Bowl. All the big brewers are pushing their respective programs. A-B, with its exclusive beer spots during the game, is really putting the full court press this year as it pushes to get the Bud and Bud Light brand family back to growth. In a memo to distributors, A-B vp marketing Dave Peacock and vp sales Evan Athanas extolled their distribs that "this is