Gallo’s Lucky One Coming Up on a Million Cases: What’s Next?

Dear Client:  Gallo’s six-ish-month-old Lucky One brand – a vodka lemonade RTD inspired by Barstool Sports founder Dave Portnoy’s rescue dog, Miss Peaches – is already tracking toward a million cases, according to Gallo Chief Commercial Officer Britt West. In fact, it should hit the major volume benchmark by the end of the month.  “Lucky One is the number one new brand in terms of dollars for 2025,” Britt shared with BBD, citing IRI Total U.S. MULO (again, for completely