Functional Beverage Disruptors Dish on Brand Building

Dear Client:  It’s been a banner year for beyond beer functional beverage disruptors of interest to our beer distribution readers. And building the likes of Poppi into a billion(s) dollar brand took different strategies than those employed by the bev alc world. We got a glimpse into what it took to get Poppi to where it is today, as well as another functional beverage disruptor – energy brand Celsius – via panel sessions held at BevNet yesterday. Here, we bring