FTC Sends Ominous Letters to Alc Beverage Companies

Better the FTC than the FCCThe Federal Trade Commission is embarking on its tri-annual tradition of protecting its turf over alcohol advertising practices from the FCC, asking several beer, wine, and spirits companies to detail their marketing practice codes, ad materials, and target market data to prove that they don't market to kids. Curiously, Gallo once again has popped into the fray and was included in the FTC's rolodex of names. Others receiving letters were A-B, Coors, Miller Brewing Co.,