FTC, NAS Report to Congress; Beer Industry Pre-Empts

The Federal Trade Commission (FTC) report on alcohol beverage advertising concluded that, for the most part, the alcohol beverage industry, and the beer industry in particular, are responsible advertisers, and notes that teen drinking is declining. The FTC report also acknowledges that the beer industry was cooperative in addressing several recommendations from the FTC's last report on alcohol ads in 1999. BEER AD CODE CHANGE. In anticipation of the FTC report, the Beer Institute announced that it has changed its